Wagen Covers
Consumer · E-commercePremium vehicle covers and automotive accessories, designed in-house and sold direct to consumers through its own e-commerce platform.
- Chile · United States
- Own commerce platform
- B2C and B2B
Hexin Group is a Chilean holding with offices in Santiago, Miami and Ningbo. Four companies, one shared platform of sourcing, technology and commercial operations.
Hexin Group was founded in 2020 to connect Asian manufacturing with markets in the Americas. What began as a trading operation is today a group of companies in consumer goods, technology, international trade and conservation land.
Each company has its own brand, team and customers. All of them share the same foundations: a permanent office in China, technology developed in-house and a commercial operation with presence in Chile, the United States and Peru.
We are operators, not only shareholders. We incubate businesses where our capabilities give a structural advantage, we run them with the same management standards and we reinvest in the platform that makes them stronger together.
Own office in Ningbo for supplier development, quality control and logistics, serving every company of the group.
Commerce, operations and AI-agent platforms built in-house and deployed across the portfolio.
Direct-to-consumer, retail and B2B channels operated from Santiago and Miami.
Four companies operating independently under Hexin Group.
Premium vehicle covers and automotive accessories, designed in-house and sold direct to consumers through its own e-commerce platform.
Software platform for retailers and brands to plan assortments and develop private-label products, connecting buying teams with verified factories.
Trade operator between Asian manufacturers and South American retail: sourcing, OEM/ODM product development, quality control and integrated logistics.
Conservation land in Chilean Patagonia. Its first project, Santuario del Lago in Aysén, combines a limited number of lakefront sites with a permanently protected reserve.
Group headquarters, management and main operations and distribution center.
Camino Lo Echevers 891, A4US operations and business development for the North American market.
1110 Brickell AvenueSourcing, quality control and supplier management on the ground since 2025.
Room 706, Huiding BuildingHexin is founded in Santiago, trading between China and Latin America.
Wagen Covers launches direct sales in the US market.
Sales channels established in Portugal.
Permanent office opens in Ningbo for direct sourcing and quality control.
AssortLab and Patagonia Conserve join the portfolio; Wagen Covers moves to its own commerce platform.
Commercial Engineer from Universidad de los Andes. Before founding Hexin he was Regional Buyer at Cencosud, developing private-label assortments for five South American countries and negotiating with suppliers across Asia, Europe and the Americas.
He leads the group and its four companies with teams in Chile, Peru and Portugal and the group's own office in Ningbo, China.
“I was a retail buyer before I became a supplier. That is why we build companies that understand both sides of the table.”LinkedIn →
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